TYPES OF DEMAND

Types of Demand

                   

                                                         TYPES OF DEMAND

Marketing managers seek to influence the level, timing, and composition of demand to meet organization’s objectives. Eight demand states are  possible .

1.      Negativedemand – Consumers dislike the product and may even pay to avoid it.

2.      Nonexistentdemand – Consumers may be unaware of or uninterested in the product.

3.      Latentdemand – Consumers may share a strong need that cannot be satisfied by an existing product .

4.      Decliningdemand – Consumers begin to buy the product less frequently or not at all.

5.      Irregulardemand – Consumers purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis.

6.      Full demand – Consumers are adequately buying all products put into the marketplace.

7.      Overfulldemand – More consumers would like to buy the product than can be satisfied.

8.      Unwholesomedemand – Consumers may be attracted to products that have undesirable social consequences.